Levi’s 101: Everything You Need to Know Before Buying a Pair


If you’re in the market for a new pair of jeans, chances are Levi’s is at the top of your list. With over 150 years of experience, they’ve been perfecting their denim game since before blue jeans were even a thing. But with so many styles and fits to choose from, it can be overwhelming to navigate the world of Levi’s. That’s why we’ve compiled this ultimate guide to everything you need to know before buying a pair – from sizing and fit tips to understanding different washes and finishes. So grab yourself a cup of coffee (or tea or whatever floats your boat) and get ready to become a Levi’s expert!

Introduction to the Levi’s Brand

If you’re looking for quality jeans, Levi’s is a brand you can trust. Founded in 1873, Levi’s has a long history of making great denim products. Today, they offer a wide range of clothing and accessories for men, women, and children. In this guide, we’ll give you an overview of the Levi’s brand so you can make an informed decision when shopping for their products. Levi’s was founded by Levi Strauss in 1873. The company started out as a dry goods business in San Francisco, but soon began manufacturing work pants for miners during the California Gold Rush. In 1873, Strauss patented the first pair of blue jeans with copper rivets, which he called “waist overalls.” The Levi’s brand has been synonymous with quality denim ever since. Today, Levi’s offers a wide range of clothing and accessories for men, women, and children. Their product line includes jeans, shirts, jackets, shoes, and more. Levi’s is also committed to sustainable manufacturing practices and sources all of their cotton from sustainably grown crops. If you’re looking for high-quality denim products, Levi’s is a great option to consider. With a long history of making quality products and commitment to sustainable manufacturing practices, Levi’s is a brand you can trust.

History of the Levi’s Brand

The Levi’s brand has a long and rich history, dating back to the early 1800s. The company was founded by Levi Strauss, who was born in Bavaria in 1829. Strauss emigrated to the United States in 1847, at the age of eighteen. He initially settled in New York City, but later moved to San Francisco, where he established a dry goods business. In 1853, Strauss partnered with Jacob Davis, a tailor who had invented a process for reinforcing the pockets of trousers with copper rivets. Davis’s invention proved to be popular with workers in the burgeoning California Gold Rush, and Strauss began selling “riveted clothing” under the Levi’s brand name. The Levi’s brand became synonymous with rugged, durable clothing, and remains so to this day. Levi Strauss & Co. was officially founded in 1873. The company has remained in family hands ever since, and is currently run by fourth-generation family member Charles “Chip” Bergh. Levi’s remains one of the most iconic and recognizable brands in the world, beloved by people of all ages for its classic style and enduring quality.

Types of Levi’s Jeans and Styles

There are three main types of Levi’s jeans: Slim, Regular, and Relaxed. Each type has its own fit and style. Slim Fit: Slim fit jeans are tight fitting and have a tapered leg. They are designed to flatter your figure and give you a streamlined look. Regular Fit: Regular fit jeans are comfortable and relaxed, with a straight leg silhouette. They are a versatile option that can be dressed up or down. Relaxed Fit: Relaxed fit jeans are loose and roomy, with a straight or slightly flared leg. They are perfect for casual wear or for those who prefer a more relaxed look. When it comes to style, Levi’s offers a wide range of options to suit any taste. From classic denim styles to trendy ripped jeans, there’s something for everyone. Classic Denim: Classic denim jeans are timeless and versatile. They can be dressed up or down, making them a wardrobe essential. Ripped Jeans: Ripped jeans are a stylish and edgy option. They can be dressed up with heels and a blouse for a night out, or worn casually with sneakers during the day. Skinny Jeans: Skinny jeans are close-fitting and flattering. They can be worn with everything from sneakers to dressy heels, making them versatile and stylish.

Fit Guide for Different Body Types

There are a few things to keep in mind when shopping for Levi’s jeans.  First, know your body type.  Are you pear-shaped, with a smaller waist and wider hips?  Or are you apple-shaped, with a larger waist and narrower hips?  Knowing your body type will help you find the right fit. If you’re pear-shaped, look for jeans with a higher waist and flared or wide-leg silhouette.  This will help balance out your hips and create a more proportionate look.  If you’re apple-shaped, look for jeans with a lower waist and straight-leg silhouette.  This will help minimize your midsection and give you a more streamlined look. Once you know your body type, it’s time to find the perfect pair of Levi’s jeans.  Start by visiting the Levi’s website and browsing the different fits available.  Then, head to your local store to try on different styles until you find the one that fits you best.

Care Tips for Your Levi’s

When it comes to caring for your Levi’s, there are a few key things to keep in mind. First and foremost, Levi’s jeans are made of denim, which is a sturdy cotton fabric. Denim is known for its durability, but it does require some special care to keep it looking its best. Here are a few tips to help you get the most out of your Levi’s: -If your Levi’s get wet, hang them up to dry as soon as possible. Wet denim can shrink and lose its shape. -To avoid fading, wash your Levi’s inside out in cold water on the gentle cycle. Hang them up or lay them flat to air dry. -If you need to iron your Levi’s, do so on the low setting and be sure not to iron over any embellishments or decorations. -To remove wrinkles or creases, hang your Levi’s in the bathroom while you take a hot shower. The steam will help loosen the fabric and remove any unwanted wrinkles.

How to Spot Fake Levi’s Jeans

When it comes to jeans, there are few brands more iconic than Levi’s. The American denim company has been churning out some of the best-fitting, most long-lasting jeans since they invented the blue jean back in 1873. Nowadays, Levi’s is just as popular as ever, but unfortunately, that means there are a lot of fake Levi’s on the market. If you’re not careful, it’s easy to end up with a pair of fake Levi’s that don’t fit well, fall apart after a few washes, or just don’t look right. Here are a few things to look for when you’re trying to spot fake Levi’s jeans: 1. Check the label. Real Levi’s will have a “Levi Strauss & Co. San Francisco CA USA” label on the inside of the waistband. If the label says anything else, or if it doesn’t say anything at all, chances are you’re looking at a fake pair of Levi’s. 2. Examine the stitching. Fake Levi’s often have poor quality stitching that is uneven and sloppy. On real Levi’s jeans, the stitching should be straight and even, with no loose threads hanging about. 3. Inspect the buttons and rivets.

Where to Buy Genuine Levi’s Jeans

There are a few ways to ensure that you are buying genuine Levi’s jeans. Firstly, check the label on the back of the waistband – it should say ‘Levi’s’, ‘Levi Strauss & Co.’, or ‘LS&Co.’. Secondly, look for a small red tab on the right-hand side seam near the pocket – this should also say ‘Levi’s’. Finally, check the rivets on the pockets – they should be embossed with the word ‘Levi’s’. If you’re unsure, it’s always best to buy from an authorized retailer. You can find a list of authorized retailers on the Levi’s website.


Levi’s 101 has been an informative guide to everything you need to know before buying a pair of jeans. We hope that this article has helped you make an informed decision on which type of Levis are best for your individual needs, budget and style preference. From understanding the different fits, styles and cuts to knowing how to care for your jeans properly, we have provided all the information needed in order for you to purchase a great looking pair of Levi’s. If you have any more questions regarding buying or styling Levi’s, please feel free to reach out and ask us – we’re here to help!